Bluesky is a new kind of social media platform that gives users more control over their online experience. Unlike traditional platforms like Facebook or X, which are run by a single company, Bluesky is decentralized. This means no one company has total control, giving people more freedom to manage their own accounts, content, and privacy. It’s like having your own corner of the internet, where you decide how things work and who sees your posts. This can create a more engaging and personalized online space for users.

For marketers, Bluesky opens up exciting opportunities. Its decentralized nature allows marketers to reach highly engaged and empowered audiences, who are more invested in platforms where they control their data and content.